Overview

1. Contestant will be asked to create a marketing plan, including a full fledged creative campaign. The product will be given to the students by the coordinators, it will be an electrical device. Students have to create and act-out a TV advertisement to create social awareness etc.

Rules and Regulations:

1. The product for the Mad-Ad will be given on the spot.
2. Contestant will have 15 mins for prep.
3. Max. The time limit for the Ad is 2 mins.
4. There should not be any bias or comments targeted towards any caste, community or religion.
5. Use of vulgar language or expression will lead to disqualification.

Judge criterion:

• Content-Information, awareness and humor
• Spontaneity/expressions/acting/fluency
• Overall script.